Cakewalk Software Packaging
We have worked with music software developer Cakewalk since 1997, seeing them through two complete corporate rebranding efforts and numerous product identities, including applications to packaging, ads, and tradeshow and print collateral to distinguish their products. Over the years we have consistently developed designs that respond to Cakewalk’s strategic changes to attract new users while continuing to engage the brand’s established audiences in a noisy marketplace.