May 18, 2008

HOW Conference

The HOW design conference brought designers from around the globe together in Boston for speaker sessions and events. Stoltze Design not only attended, but also designed the conference poster this year.

Each year, HOW asks a designer from the host city to create a poster for the conference, and this year Stoltze was selected. The word Discover was the theme, which made reference to both the teaching aspect of the conference and the wealth of culture and history in Boston. Stoltze created a poster that featured entwined line art drawings of Boston-related subjects including landmarks, sports, architecture and food. The poster appeared as a folded insert in HOW magazine and also as a limited edition version on heavy textured stock, which was sold at the conference. The poster has been very popular, appealing to designers and also the general Boston public who enjoy the numerous Boston references.